Delivering Digital Growth.

Hi, I’m Oliver Klander.

A seasoned Operations and Sales professional with 20 years of digital/commerce media experience. I help drive growth and productivity and deliver meaningful, data-led, collaborative data strategies through technology, partnerships and outcomes-based marketing. 

I lead projects from inception to launch and beyond, with direct responsibility for day-to-day management of process and workflow. Having worked with brands and retailer groups like Kellogg, Beiersdorf, Carrefour, Alshaya, e& (Etisalat and), Tesco, Costa Coffee, AbInbev, Colgate, Samsung and leading agency groups.

I’ve overseen and designed strategies for data-driven campaigns across financial and retail landscapes and I’d love to work with you.

Previously the Head of CPG engagements and now Commercial Director for MENA with LiveRamp , driving data Retail/Commerce media, clean room, data collaboration solutions. Views are my own.

Read the Zoom - Click Here

This personal project looked specifically at the link between EQ and self-awareness, following my journey over the last two decades and bringing to life 18 key things to be mindful of and look out for when on a virtual conference. Special thanks to Lucia Klander, my eldest daughter, for working to bring this to life. Paperback copies will be limited, and digital versions will be available through Issuu.

Areas of Expertise


Digital Planning.
Digital In-housing.
Commerce/Retail Media
Behavioural Science.
Customer Segmentation.
Marketing Strategy.
Big Data - Data Science.

Project Management Philosophy


 

Outcomes.

Ultimately project success is driven by understanding what are the outcomes expected from each roll out.

New Customers.
Higher Engagement.
Better Customer Understanding.
Reduced Acquisition Cost.