Behavioural Science.
Behaviour & Big Data.
The most important element in personalised targeting is understanding behaviour, nuances, personal motivations of the consumer.
Image credit IBM Watson Twitter profile
Behaviour Science …
Why would someone buy your product, use your service, eat at your restaurant?
What motivates people choose one brand over another, what are there underlying drivers?
PRICE | IMAGERY | SOCIAL STATUS | SOCIAL PROOF | MOTIVATIONS
Utilising the Big-Data approach and behaviour science, quantitative analysis, to help you understand the tone, message and drivers of purchasing. With Covid-19 shopping patterns and engagement has changed and will flux for some time to come. Understand the drivers that will engage with customers.
Check out this article on targeting using behaviour science, the Big 5 OCEAN.
Behaviour