Personalised Targeting.
Targeting. Message feeling a little weak? Not on point, not for your target audience? Utilise data and creative to deliver the right message, at the right time on the right device.
Personalised targeting with data and creative …
We live in inspiring times for AdTech. We live in an era where combining data with creative can deliver some of the most engaging experiences to consumers online.
In a privacy-first arena, we should use the data shared by consumers to transform the creative process. The advances in the AdTech world with platforms offering dynamic creative optimisation and delivery result in being able to deliver multiple messages simultaneously and with ease.
Data
Location | Gender | Age | Interests | Recent Purchase | Platform | Life Stage | Education
Emotion - Personality
Motivations | Open | Arts | Colours | Message | Tone | Adventurous | Stable
Ai -Machine Learning
Propensity Models | Customer Segmentation | Pattern Analysis - Trends | Market Mapping
See this article on the Cost of not Versioning your content!
Personalised Targeting