The new thing from 1958, Retail Media
In walks Retail Media, or should we say the advent of addressable marketing to direct consumers inside retailers offering CPGs the ability to target in-market customers and understand more about their ICP …. Imagine a world now where CPG selling products inside a retailer can match Online Advertising with In-store purchase, "Saw ad on Saturday on META and then bought product in-store on Wednesday" - closing that gap, and historically broken customer journey.
Data Interoperability - AdTech
A new world dawns and the rise of the Clean Room era is well and truly upon us, fuelled by more accessibility to data, privacy-first platforms and, more importantly, a more open ecosystem, even with walled gardens.
Omega X Swatch #moonswatch
I did something this weekend I had never done before. My youngest and I went to a collab drop #moonswatch for those who don't know; this is a collaboration between Omega X Swatch. Istanbul, NYC, Geneva, Hong Kong, London, Amsterdam, Melbourne 106 Stores globally…. 10's of thousands all tried to get a "moonswatch".
Top Retail Trends Revealed 2022
In this Podcast with Ken, We check out the latest retail data trends including retail media networks, which has recently seen ad revenues of $31.1 billion for Amazon and $2.1 billion for Walmart in 2021. How has the retail landscape changed? How are brands adapting and why are retail media networks key to the future of retail are some of the questions I pose to Ken and I discussed. Join us to hear more about the leading retail trends to watch in 2022. #data #podcast #media #retail