The new thing from 1958, Retail Media

In walks Retail Media, or should we say the advent of addressable marketing to direct consumers inside retailers offering CPGs the ability to target in-market customers and understand more about their ICP …. Imagine a world now where CPG selling products inside a retailer can match Online Advertising with In-store purchase, "Saw ad on Saturday on META and then bought product in-store on Wednesday" - closing that gap, and historically broken customer journey.