The new thing from 1958, Retail Media
In walks Retail Media, or should we say the advent of addressable marketing to direct consumers inside retailers offering CPGs the ability to target in-market customers and understand more about their ICP …. Imagine a world now where CPG selling products inside a retailer can match Online Advertising with In-store purchase, "Saw ad on Saturday on META and then bought product in-store on Wednesday" - closing that gap, and historically broken customer journey.
Data, Data, Data Everywhere
Data has been used for decades right back the creation of the national census in 1841, yes 1841! Granted in 1841, the National Archives were ink and paper; however, the concept of data collection is not new, not unique just the way it is formatted, used and reproduced continues to change.