Delivering Digital Growth.

In walks Retail Media, or should we say the advent of addressable marketing to direct consumers inside retailers offering CPGs the ability to target in-market customers and understand more about their ICP …. Imagine a world now where CPG selling products inside a retailer can match Online Advertising with In-store purchase, "Saw ad on Saturday on META and then bought product in-store on Wednesday" - closing that gap, and historically broken customer journey.

I did something this weekend I had never done before. My youngest and I went to a collab drop #moonswatch for those who don't know; this is a collaboration between Omega X Swatch. Istanbul, NYC, Geneva, Hong Kong, London, Amsterdam, Melbourne 106 Stores globally…. 10's of thousands all tried to get a "moonswatch".

In this Podcast with Ken, We check out the latest retail data trends including retail media networks, which has recently seen ad revenues of $31.1 billion for Amazon and $2.1 billion for Walmart in 2021. How has the retail landscape changed? How are brands adapting and why are retail media networks key to the future of retail are some of the questions I pose to Ken and I discussed. Join us to hear more about the leading retail trends to watch in 2022. #data #podcast #media #retail

The fact that 3rd Party cookies are already partially obsolete within part of the AdTech ecosystem with Safari Intelligent Tracking Prevention (ITP) and, Firefox just means that Google’s Chrome is late to the party.

• Do you have a credit card? 

• Do you have a storecard, Waitrose, Nectar, Macy’s, Tesco Clubcard, Costco etc?

• Do you own an Alexa, Google Home?

• Is Siri enabled all over your iPhone, for apps, engagement, questions?

• Do you use Amazon Prime?

I had the pleasure of Joining Pat Murphy from Murphy Cobb on his podcast to talk about all things, production, versioning and more. Also listed was Sheridan Thomas Executive Producer at Great Guns, one of the world’s most creative advertising production companies. Very interesting use of the Unreal Engine, & remote production.

Situational marketing or as I like to call it in-moment marketing is something that has piqued my interest. Location-based marketing isn't anything new, but the ability to join the dots on data points has significantly grown, creating something entirely different, situational analysis.

I clearly remember memorable ads like the Cadburys Milk Tray Man, arguably not the best chocolates in the world, but I always bought them for my Mum "and all because the lady loves Milk Tray"! The Cadburys flake ad, the Cadburys Gorilla ad with the soundtrack from Phil Collins and let's not forget Maureen Lipman "he got an ology" - "it's good to talk" from BT, the iconic series of adverts in the '80s and '90s.