The cost of not versioning, personalising your marketing comms?
The Ads of the 80’s and 90’s
I clearly remember memorable ads like the Cadburys Milk Tray Man, arguably not the best chocolates in the world, but I always bought them for my Mum "and all because the lady loves Milk Tray"! The Cadburys flake ad, the Cadburys Gorilla ad with the soundtrack from Phil Collins and let's not forget Maureen Lipman "he got an ology" - "it's good to talk" from BT, the iconic series of adverts in the '80s and '90s.
Ads that pulled on the heartstrings of consumers; everything about these ads was communication, talking, use case scenarios or infer. James Bond for Milk Tray, Singing Happy Birthday for BT … Believe it or not, this was a new experience for the consumer then, talking on the phone.
Maureen Lipman, BT