A cookieless world, not really cookieless!
The fact that 3rd Party cookies are already partially obsolete within part of the AdTech ecosystem with Safari Intelligent Tracking Prevention (ITP) and, Firefox just means that Google’s Chrome is late to the party.
What is the value of your data?
Do you have a credit card?
Do you have a storecard, Waitrose, Nectar, Macy’s, Tesco Clubcard, Costco etc?
Do you own an Alexa, Google Home?
Is Siri enabled all over your iPhone, for apps, engagement, questions?
Do you use Amazon Prime?
All things Production & Versioning
I had the pleasure of Joining Pat Murphy from Murphy Cobb on his podcast to talk about all things, production, versioning and more. Also listed was Sheridan Thomas Executive Producer at Great Guns, one of the world’s most creative advertising production companies. Very interesting use of the Unreal Engine, & remote production.
Is your consumer ready to hit Buy Now? Are they Banner (ad) Blind?
Situational marketing or as I like to call it in-moment marketing is something that has piqued my interest. Location-based marketing isn't anything new, but the ability to join the dots on data points has significantly grown, creating something entirely different, situational analysis.