Data Interoperability - AdTech
A new world dawns and the rise of the Clean Room era is well and truly upon us, fuelled by more accessibility to data, privacy-first platforms and, more importantly, a more open ecosystem, even with walled gardens.
Top Retail Trends Revealed 2022
In this Podcast with Ken, We check out the latest retail data trends including retail media networks, which has recently seen ad revenues of $31.1 billion for Amazon and $2.1 billion for Walmart in 2021. How has the retail landscape changed? How are brands adapting and why are retail media networks key to the future of retail are some of the questions I pose to Ken and I discussed. Join us to hear more about the leading retail trends to watch in 2022. #data #podcast #media #retail
A cookieless world, not really cookieless!
The fact that 3rd Party cookies are already partially obsolete within part of the AdTech ecosystem with Safari Intelligent Tracking Prevention (ITP) and, Firefox just means that Google’s Chrome is late to the party.
What’s the latest in AdTech?
What’s the latest in Adtech? To answer this question, I turn to Adtech enthusiast and expert, Oliver Klander, Vice President of Sales at Think Jam. Oliver is a regular speaker at industry-leading events across Europe, including DMEXCO. With vast experience in Media, Data, and Technology, Oliver predicts considerable changes in Adtech over the next 18 to 24 months.