What’s the latest in AdTech?

I had the pleasure of doing a podcast with an old colleague and industry friend Ken Coyne recently on what's the latest in AdTech. It follows on from a blog post I wrote about "Cookieless, not really". Also, it talks about my shift from pure-play data/AdTech into creative tech, personalisation heading up ReMake a new SaaS product from Think Jam.

Thanks for having me Ken.



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The cost of not versioning, personalising your marketing comms?

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Psychometric personality-based factors in (OCEAN) targeting