The cost of not versioning, personalising your marketing comms?
I clearly remember memorable ads like the Cadburys Milk Tray Man, arguably not the best chocolates in the world, but I always bought them for my Mum "and all because the lady loves Milk Tray"! The Cadburys flake ad, the Cadburys Gorilla ad with the soundtrack from Phil Collins and let's not forget Maureen Lipman "he got an ology" - "it's good to talk" from BT, the iconic series of adverts in the '80s and '90s.
What’s the latest in AdTech?
What’s the latest in Adtech? To answer this question, I turn to Adtech enthusiast and expert, Oliver Klander, Vice President of Sales at Think Jam. Oliver is a regular speaker at industry-leading events across Europe, including DMEXCO. With vast experience in Media, Data, and Technology, Oliver predicts considerable changes in Adtech over the next 18 to 24 months.
Psychometric personality-based factors in (OCEAN) targeting
Data plays a significant role in the targeting of individuals and segments. We have seen huge demand online with data usage over the last decade.
Data, Data, Data Everywhere
Data has been used for decades right back the creation of the national census in 1841, yes 1841! Granted in 1841, the National Archives were ink and paper; however, the concept of data collection is not new, not unique just the way it is formatted, used and reproduced continues to change.